Primavera Sound Festival reached out ahead of their 2019 edition to produce a series of visuals and ads for their UK campaign - with a nod to british politics and their implications.

The irreverent take on Brexit is a ‘ready to party’ remix swimming in a sea of trippy memorabilia, artist and fans notes, Theresa May fittings and ravey classics (Primal Scream’s ‘Loaded’ being the official soundtrack for the ad version). 

Selected lyrics were turned into anti-brexit slogans for the occasion (with the artist’s signature).

Art Direction: Eddie Plex
Videography: Alex Campbell
Agency: Influence Digital