Legendary Spanish festival Primavera Sound reached out asking for a fashionable ‘fuck-Brexit’ campaign in 2019. So there you have it: Theresa May proudly showing her own “style” to the paparazzi, handwritten lyrics from the artists and ‘anti-brexit’ slogans from Rosalia, Jarvis Cocker, Mac De Marco and Noel Gallagher. You end up with something that looks like a teenager’s diary ready to get to Barcelona right on time for the festival. We also created a series of video ’nuggets’ distorting political speech (Primal Scream’s ‘Loaded’ being the official soundtrack for the ad version).

The irreverent take on Brexit is a ‘ready to party’ remix swimming in a sea of trippy memorabilia, artist and fans notes, and improbable fittings.

Selected lyrics were turned into anti-brexit slogans for the occasion (with the artist’s signature).

Art Direction: Eddie Plex
Videography: Alex Campbell
Agency: Influence Digital