MAP London (rave streetwear brand originated in a Kentish Town bakery in 1994) was officially resurrected in autumn 2018. Our launch campaign is a tongue-in-cheek ode to the golden age of North London raves merged with neo-industrial brutalism. 

A digital and print launch campaign for MAP London, for the release of a reboot ‘capsule collection’. The campaign wanted to be an ode to 1994, from the aesthetic to the locations, and was intended to look like a forgotten piece of advertising from the same decade. The campaign was split into a series of different assets, over digital and editorial.

Read about the launch campaign on Hero Magazine 

Art Direction & Concept: Eddie Plex
Photography: Alex Campbell
Styling: Frankie Dufort
Production: Stacey Townley
Agency: Influence Digital