I was commissioned to create a digital teaser for Gucci’s FW 2018 show. The video, ‘Hypnagogia’, wants to mirror Gucci’s postmodern explosion with mystic visuals drenched in late 80s videosynth, ‘psychocandy-esque’ guitar feedback, angelic choirs, furious bells and a motorik beat. 

Concept & Video by Eddie Plex
Art Direction by Carlo Trentin