I was commissioned to create a digital teaser for Gucci’s FW 2019 show. The video, ‘Hypnagogia’, wants to mirror Gucci’s postmodern explosion with mystic visuals drenched in late 80s videosynth, ‘psychocandy-esque’ guitar feedback, angelic choirs, furious bells and a motorik beat. After coming up with the concept, I had immense fun producing the video from the beginning to the end (my personal highlight being the moment when we filtered all the scenes through an analog video-synth).

Video by Eddie Plex
Art Direction by Carlo Trentin